A designer hair salon in Lanai, Hawaii. Kaylee, the salon owner needed a rebrand for her coastal hair salon. I helped her “find her golden glow!”
For this passion project, I created a mood board first. Once I had a mood board and my color palette, I was ready to get creative. I then did some competition research as to what other hair salons in Hawaii used for their branding and what they were missing. What I found was they were lacking a sense of unity across their brand. From this, I was inspired to create a primary logo, secondary logos, and a brand mark. I also included some brand icons to pull it all together with a brand pattern. This pattern can be later used for packaging, social media, and even print designs such as business cards. Once I had the branding materials created, I brought it all together on a brand board for social media and even created an example storefront sign.
This project was actually inspired by The Brief Collective on Instagram. A family of designers all generate ideas for these briefs to stay creative, add to their portfolio, and share their love for design with others. I couldn’t miss an opportunity like this to participate and can’t wait to do more.
Like what you are seeing? Great, let’s work together!